Privacy Policy

Who are we?

Company number: 4220649 registered in the United Kingdom.

Registered office: 3 Soho Square, London W1D 3HD.

Data Protection Officer: Iain Jacob

Cinema First (Company Number: 4220649) is a Limited Company which brings together cinema operators and film distributors with the shared objective of promoting cinema-going in the UK.

When we refer to "National Cinema Day" or "we" or "our" or "us", we are referring to Cinema First, and representing its members, or any one member, as the context requires.

The National Cinema Day website is managed by Cinema First, and receives its listings data from The Box Office Company.

Why do we have a privacy policy?

We want you to feel comfortable about the security of your personal information when visiting the National Cinema Day website.

This policy explains how we use any personal data that we collect from you, or that you provide to us.

If you have any questions about your personal information held by us, please write to us at 3 Soho Square, London W1D 3HD or email us at

We only collect information about you when you email us directly.

What information is collected?

When we refer to ‘personal information’ in this policy, we mean information that can identify you as an individual. This includes – but is not limited to – a first and last name, an email address and a contact telephone number.

When you visit our website, we collect information automatically from your computer (including your IP address, operating system and browser type) to enable us to gather information about your visits, such as browsing patterns. Information collected in this way is not linked to identifiable individuals.

Who uses the information?

We use personal information collected from you for the following purposes:

  • to respond to your enquiry.

  • to improve your online experience.

  • to improve our listings services and those of our suppliers.

We will only use your information within Cinema First.

When you use our website to find a film you want to see, you will leave our site and go to the cinema’s site to book a ticket. The cinema will process your information through their site links when you book film screenings. Each cinema will have its own policy regarding your privacy, and these are available on the cinema operator’s website. Once you leave the National Cinema Day site, the cinema’s own policy will take effect.

If you would like us to stop using your personal information, please write to us at 3 Soho Square, London W1D 3HD or email

How will we use the information about you?

When someone visits we collect standard internet log information and details of visitor behaviour patterns. We do this to find out the number of hits and unique visitors to the different parts of the site. This data is aggregated and anonymous and not forwarded on to any of cinemas once you leave the National Cinema Day site.

We do not make any attempt to find out the identities of those visiting the National Cinema Day website. We will not associate any data gathered from this site with any personally identifying information from any source. If we do want to collect personally identifiable information through the National Cinema Day website, we will make it clear upfront when we collect personal information, and will explain what we intend to do with it.

We do not collect information to sell it to unconnected third parties.

We do not share your information with other companies.

Access to your information and correction.

If you would like a copy of the personal information we hold about you, please contact us.

We want to make sure that your personal information is accurate and up to date. You may ask us to correct or remove information you think is inaccurate.

You have the right to ask us to remove any information about you from our systems.

You will not be charged for this service.

How long do we hold information for and why?

We hold your name, address and contact information for 3 years to help manage any queries relating to your applications.

Email correspondence history is stored for 2 years.

How do we erase it?

Electronically held information is automatically removed from our records in-line with above time frames.


Cookies are small harmless text files placed on your computer. They allow us to process your online applications. We also use cookies to improve the service by understanding how people use the website through the Google Website Analytics service.

Most web browsers have cookies enabled by default. If you do not enable cookies, you can still browse the website but you may not be able to submit our online contact form.

We do not store your personal information in cookies.


This website contains links to other websites. This privacy policy only applies to this website.

Changes to our privacy policy.

We keep our privacy policy under regular review and we will place any updates on this web page. This privacy policy was last updated on 28 August 2022.

Contact Us.

Please contact us if you have any questions about this privacy policy.